Welcome to episode 177 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is Dennis Proppe, Chief AI Officer at CrossEngage in Berlin. Founded in 2015, CrossEngage is the Customer Operating System for growing your customer base into valuable, individual customer relationships. To make the infamous Marketing Flywheel spin, brands need to focus on creating an exceptional customer experience for every single customer while at the same time allocating their marketing budgets to the right activities. CrossEngage are convinced that the smart leveraging of customer data is the key to achieve this.

They offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverage the power of your first-party customer data using best-in-class AI and automated machine learning. With their CDP, you can collect and act upon your first-party customer data to create relevant communications across all marketing channels. Their CPP enables you to detect and understand each individual customer’s behaviours, intentions and preferences using advanced AI & AutoML methods.

In the episode, Dennis will discuss:

His role as the Chief AI Officer at CrossEngage

Applying AI and automation within the customer engagement market

The benefits of G|Predictive’s merger with CrossEngage

Their ultimate goal within the organization

Challenges the team faced to overcome to achieve their mission

The impact of Covid-19 within the business

To find out more about Dennis and the great work at CrossEngage, check out the website www.crossengage.io or follow them on Twitter @CrossEngage. You can also connect with Dennis on Linkedin or follow him on Twitter @dproppe.

What did you think of Dennis’ podcast? Where do you see the future of Artificial Intelligence and Data Science heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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