Welcome to episode 209 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is Budi Tanzi, VP of Product at Tapad in New York. Tapad is the award-winning marketing technology company reinventing personalization for the modern marketer through its identity-driven solutions. The company’s signature Tapad Graph connects millions of consumers across billions of devices. The world’s largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens.

Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph with behavioral signals so marketers can finally see their customers as unique individuals and ultimately, deliver personalization at scale.

In the episode, Budi will tell you about:

The interesting work they do at Tapad

What he loves most about his role

Data challenges they are solving within advertising and marketing

Using Machine Learning to improve the consumer experience

How startups can use data insights to improve their customer experience

Applying Machine Learning within Tapad’s products

To find out more about Budi and all the great work happening at Tapad, check out the website www.tapad.com or follow them on Twitter @Tapad. You can also connect with Budi on Linkedin.

What did you think of Budi’s podcast? Where do you see the future of AI and Data Science heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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