Welcome to episode 212 of the AI in Action podcast, the show where we break down the hype and explore the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives.

Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent work that is being done within AI in the United States and Europe.

Today’s guest is Brandon Nutting, Director of Data Science and Advanced Analytics at MVPindex in Austin, Texas. Founded in 2012, MVPindex’s software helps brands, properties and agencies accurately quantify the value of partnerships, sponsorships and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location.

They are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions. In his role, Brandon oversees the MVPindex test labs for the implementation of machine learning and data initiatives including current and future-facing innovation, research, development and deployment across the organization.

In today’s episode, Brandon discusses:

The great work they are doing at MVPindex

How new innovation is disrupting the marketing and advertising sector

Use cases of the benefits they bring to customers

Interesting projects within the Data Science team

Transitioning from academia into industry

What’s in store for the future at MVPindex

Building and scaling the Data Science team

To find out more about Brandon and all the great work happening at MVPindex, check out the website www.mvpindex.com or follow them on Twitter @MVPindex. You can also connect with Brandon on Linkedin or follow him on Twitter @NuttingBH.

What did you think of Brandon’s podcast? Where do you see the future of AI and Data Science in the marketing & advertising sector heading in the next few years? We would love to hear your thoughts on this episode, so please leave a comment below.

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